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The media industry is under duress as the result of the digital paradigm shift. Peterson sees four primary problems in the media industry: the Sales Problem, the Distribution Problem, the Marketing Problem, and the Engagement Problem. This translates to efficiently and effectively transacting rights, managing and delivering media to the consumer on any device, any network, anywhere in the world 24/7 while identifying, tracking, and monetizing consumer engagement. “As an industry, if we can solve these paramount problems then we will in all likelihood exceed the best days of physical goods,” says Peterson.

Peterson’s goal for each business activity in the GDMG portfolio: the right team delivering the right product for the right market at the right time. “When you get alignment of these items truly special things can happen”. To this end, GDMG has brought on board a world class team that includes the former head of global operations at Paramount, the largest law firm in the world, and a former managing director from Siemens, the German Fortune 50 engineering conglomerate